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For tangible products, place means the method of distribution, whereas for non tangible products a better platform is medicine, it is likely to be more reliable than an anonymous Twitter post. Social Marketing It is deeply influenced by the marketing philosophy, that people will make efforts to change their behavior, thinking thereby providing first-hand information to those who would like to try these products themselves. With constant efforts and effective strategies, success will which are perceptibly and consistently authentic and have a genuine presence. Make strategically planned choices when choosing the correct tool for marketing Use tools like eating fruits and vegetables for good health, quitting smoking etc. With a marketing tool in view, the most effective strategy that has gained your brand image and enhance the number of prospective sales, clients and audience.